Whether you are currently looking for work or not, building your professional profile using social media will increase your professional reach beyond your immediate area. This can increase the potential career opportunities that come your way.
Social media is the term for an online platform such as LinkedIn, Twitter, Facebook, or any other community discussion board, where individuals post information, exchange ideas, and comment.
Organizations also realized that social media is an effective means of recruiting. They use it to expand their selection pool to a broader community of professionals who have the expertise they are looking for.
Then what is it about using LinkedIn, Twitter, Facebook, Instagram, and so on that seems to increase your chances of getting that job seriously?
Connect with recruiters
Networking used to mean hanging around awkwardly, chatting with people who could one day please you. Fortunately, the advent of social media has suggested that this is no longer the case. Instead, you can easily “like,” “follow,” and connect with influential people in ways previously unimagined; seek guidance, advice, and inspiration.
Job seekers would be wise to take advantage of this by approaching recruiters and adding them to their networks. Most recruiters will accept these requests because it helps to increase their pool of potential talent. It also gives you the option to send direct messages to recruiters if you want to know more about a role. In turn, they may be able to provide you with some inside information about the employer. This is definitely an option you should grab with both hands.
You will be found
The Capterra blog adds that 89 percent of recruiters have been hired via LinkedIn, and this is their preferred social media platform. That’s probably because it offers a unique search tool for recruiters to comb through the entire network, and not just the connected people. This means that anyone with an up-to-date and well-written LinkedIn profile can be ‘discovered.’
To propel your chances of being found by recruiters, it’s a good idea for candidates to include a few key industry-related search terms in their profiles and resume. These terms are usually the terms expressed in vacancies for the type of roles you are interested in and should not be too difficult to include. It can also help if you ask your network to support you for certain skills.
Exposed to more vacancies on social media
With nearly all recruiters and a more significant percentage of employers using social media for recruitment purposes, it makes sense that candidates looking for job openings through these platforms will get more jobs. Whether it’s sharing a role on Facebook, tweeting a website directly, or posting it on LinkedIn, the fact remains you’ll see a wider range of job openings, especially if you “ follow ” your favorite recruiters. Plus, you can effortlessly search on social media – you can set up lists on Twitter and just click on the ‘jobs’ tab in LinkedIn – so your search can be streamlined too. Of course, the more jobs you see and apply for, the more likely you are to move on to the next stage.
It’s worth noting that not all social media jobs are advertised. In fact, recent research states that about 70 percent of jobs are not actually advertised anywhere. These are the jobs filled by word of mouth, especially the more prominent positions. To get a share of this promotion, you need to use social media to build a valuable network of online contacts, participate in forums, and contribute to group conversations. Each of these actions increases your visibility, shows your strengths, and allows recruiters and employers to identify you as a potential candidate. After all, it is very often about who you know.
Additional information can strengthen your application
Candidates should find ways to stand out from the crowd when applying. However, the amount of details that can be included in a CV is limited. Fortunately, you can communicate all that extra information via your social media profiles.
The majority of recruiters turn to the web to understand your personality, check qualifications, and view testimonials – which together can strengthen your job application. Social media allows you to mention your hobbies and your extracurricular achievements in addition to your professional awards; to give a more ’rounded’ image of yourself.
That is why it is essential to keep all your professional profiles up to date. Add training, find recommendations, and take on new responsibilities. An article in Forbes emphasizes that it is just as important to highlight what you could offer a potential employer as it is to state employment information.
Used by recruiters as a screening tool
Shifting recruitment to the internet has transformed it into a smoother and faster process in recent years. Recruiters no longer have to wait until you receive, complete and return application forms before they can take you to the next stage. Now they can smoothly perform a check based on the information on social media.
They can check LinkedIn for your prior service dates and for testimonials about your character. While no reputable recruiter would approach a referee without your permission, they can immediately obtain necessary information, such as employment gaps, or to determine if you would be a good team fit. This essentially covers the first round of screening.
Keep in mind that you can also shoot yourself in the foot if your personal profiles remain visible to everyone. According to a Resume Bear article, 65 percent of recruiters check social media to rate candidates’ professionalism in terms of social behaviour. As a result, nearly three-quarters have found a reason not to find a candidate. If a recruiter ends up in photos of you in uncompromising situations or if they read unfavourable messages, chances are your application will be rejected.
Ultimately, these networks are a very efficient medium that allows you to increase your visibility and show exactly why you are the perfect person for a role. With so many recruiters and employers now considering LinkedIn, etc. as their first port of call when looking for candidates, you can’t afford not to embrace social media.
Be careful of what you post online, as it is not uncommon for old material to pop up unexpectedly. Even if you get a job, your online presence may affect you later in your employment. Social media can put you in a positive or negative light. So it’s up to you to keep your profile private and clean to make sure you don’t damage your job prospects.